Do you dare answer the call back to Nature?

Davidoff Cool Water revolutionised the world of fragrances for men in 1988. It was a true pioneer in a new olfactory territory, as well as managing to capture a new facet of masculinity from a designer perspective. It was a fragrance that talked to men who were happy, both with themselves and their surrounding worlds. For more than thirty years Davidoff Cool Water has remained one of the best selling perfumes for men. Now the brand doubles the bet with the launch of Davidoff Run Wild.

Without a shadow of doubt, our journeys to the inner self connect us to nature. It is important to explore the world, and rediscover the magic and beauty in order to achieve balance, and reconnect with ourselves. If you listen carefully, nature can be your guide, and source of strength and confidence.

This new fragrance reaffirms and expands Davidoff’s vision. Run Wild explores the raw and mysterious powers that stem from wild forests and the green waters of untouched waterfalls. Run Wild men and women are fully aware that they live in two complementary realities. The fast and thrilling rhythm of our urban world, and the deep and mysterious depths of savage wilderness. They are people who explore their inner selves through their travels and adventures.

A Freshness from the Wild for Him

The Run Wild men’s fragrance has been developed by the perfumers Alexandra Carlin and Pierre Gueros. They carefully blended more than six natural ingredients, creating a unique result. At its heart, wild lavender delivers the incomparable freshness that constitutes the perfume’s signature scent. This essence is characterised by unique overtones of amber, precious cinnamon, and powerful base notes of fir balsam.

A Freshness from the Wild for Her

Run Wild for Her is a delightfully feminine fragrance developed by Master Perfumer Aliénor Massenet, together with Emilie Coppermann. This perfume is a fruity and floral blend, inspired by pistachio cream. Very creamy, highly delectable, and slightly mischievous, the scent evokes freedom and sensuality. Jasmine takes precedence among the other notes.

The transparent bottles of the men’s and women’s fragrances reveal different shades of green. The choice of this color, seldom used in perfumery, was deliberate. Beyond the nod to Nature, it is a sign of unconventionality, and a token of creativity and sophistication.

Tired of the monotony of the city? Escape, and be naturally free with Davidoff Run Wild.