Gucci, a breath of fresh air

The beginning of a legend

It all started in the Italian city of Florence with a man named Guccio Gucci. In 1920 he decided to open a small artisanal leather goods shop located on Via della Vigna Nuova. The popularity of items such as moccasins, tricoloured belts, suitcases, and horse riding equipment soon made his surname famous. With the help of his three sons (Aldo, Vasco and Rodolfo), Guccio Gucci then expanded the company to operate in Milan and Rome. In 1938 Gucci opened a shop on Via Condotti in Rome. Soon after, the company opened for business in New York, and from there expanded to the rest of the world.  By the ‘50s and ‘60s, Hollywood stars were already In love with the signature G icon. Ever since then the business has continued to grow and develop.

Perfume Heritage

The history of Gucci fragrances starts much later, with Gucci No 1 launched in 1974. This scent, created by renowned Nose Guy Robert, was a total success in stores around the world. It also started a tradition that made this perfume a classic Italian aroma. The launch of new fragrances like Envy (1997), Gucci by Gucci (2008), Flora by Gucci (2009) or Gucci Guilty (2010), have made this brand one of the most sought after in the international market. Without doubt, Gucci perfumes are some of the best sellers in duty free stores worldwide.

A new arrival in the Gucci Bloom family

Great news in the universe of luxury fragrances. Gucci Bloom Gocce Di Fiori, the newly launched scent in the Bloom family, encapsulates the spirit of Spring. Master Perfumer Alberto Morillas, responsible for the Gucci Bloom line and Alessandro Michele current Creative Director of the label, have together created a delicate Eau de Toilette version. A scent with the aroma of the raindrops that fall at sunrise.

Feminine and sophisticated

This eau de toilette opens fully at once with a trio of highly concentrated noble ingredients of jasmine bud extract, natural tuberose absolute and rangoon creeper. Rangoon creeper is the flower that embodies the Gucci Bloom scent story's concept and name.

The perfume bottle, in powdery pink, lends it a romantic and slightly vintage aspect. It is reminiscent of a porcelain container, complete with straight lines and angles. The packaging is inspired by classic drawings from botanical texts. It also features a pattern of leaves, cherry tree branches and Toile de Jouy red and white flowers encased in black.

This is a scent that celebrates the vitality of Spring. An escape from the city into a dreamlike space of tranquility and wellbeing.