Introducing your new signature perfume

Fragrances come and go and it’s not uncommon to switch up our perfume depending on the season, occasion or our stage in life. However, occasionally a perfume comes along that captures our heart and we know will be a part of our fragrance repertoire for years to come. 

A signature scent is one that comes to reflect both our personality and the version of us that we want to share with the people we come into contact with. New Burberry Her Eau de Parfum is one such fragrance. After all, if ever there was a brand that knows a thing or two about signature pieces it’s Burberry who back in 1879 invented gabardine - a breathable and waterproof fabric hardy enough to withstand the British weather - that became the classically stylish Burberry trench coat that we’re still obsessed with almost 140-years later. 

Perfumer Francis Kurkdjian - who created this scent - knows a thing or two about what it takes to make a signature perfume. He says, “Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musk accord brings this very unique signature. You can immediately recognise when someone is wearing it. It’s a signature scent.” 

Your new signature scent

There’s a reason why Burberry Her has the makings of a lifelong signature perfume, it’s memorable and vibrant and, in turn, you feel unforgettable when wearing it. It perfectly captures the youthful and energetic spirit of London, the home of Burberry. 

Burberry Her opens with an explosion of juicy blackcurrants, blueberries and raspberries. A cloud of jasmine and violet follows before the scent dries down into a long-lasting fragrance of warm dry amber and musk. Its evolution throughout the day adds a layer of intrigue to the scent. 

This fragrance will serve you well and it’s sure to be a favourite for many, many years. It is not often that you come across a perfume that possesses such timeless appeal but this is a scent that demands you fall in love with it. 

A fragrance brought to life

There’s a story behind the shape of Burberry Her and its inspiration comes straight out of the Burberry archives. The bold curved glass harks back to the design of Burberry’s first ever fragrance, Burberrys For Men, which was launched in 1981 at a time when people were craving forcefully bold fragrances. The bottle design is as iconic now as it was then and its pale blush pink tones ensure that it will remain iconic for the foreseeable future. 

Cara Delevingne - who is, without a doubt, the ultimate Burberry muse - returns to the brand to represent Burberry Her. Burberry has played an instrumental role in Cara’s career as she jokingly told Harper’s Bazaar UK, the “relationship with Burberry is the longest relationship I’ve ever had.” 

In a campaign shot by legendary photographer Juergen Teller, Cara stalks the streets of London while singing her own take on ‘Maybe it’s because I’m a Londoner’. Both the campaign and Burberry Her are love notes to the vibrant and energetic city of London.