Long live the lucky ones

It was Coco Chanel who first christened Paco Rabanne, “the metallurgist”, an epithet that became embodied in the distinctive gold ingot bottle of the original 1 Million fragrance in 2008. It was a reputation that Rabanne revelled in, once creating a dress for Françoise Hardy that contained 9 kilos of gold and 300 carats of diamonds. It was said to be so heavy that the French chanteuse could hardly walk in it.

10 years on, in a nod to the marque’s rich heritage, the gold ingot has been upgraded to an even more opulent Platinum for two new ‘his and hers’ additions to the Million family: 1 Million Lucky and Lady Million Lucky.

Do you feel lucky?

Launched with a groundbreaking new campaign from visionary fashion photographer, Nathaniel Goldberg, the Million Lucky fragrances bring the Million range to a brand new generation of stylistas. And the brand clearly has a hit on their hands. The brand video has already racked up over 3 million views on YouTube.

1 Million Lucky

A rich, masculine fragrance, characterised by woody hazelnut and zesty plum, 1 Million Lucky is embodied by upcoming Australian model Jordan Barrat (@iblamejordan). At 21 Barrat has been hailed by Vogue as the “it boy of the new era” and with almost 800,000 instagram followers eagerly consuming his every update, it can only be a matter of time before Hollywood comes calling.

Lady Million Lucky

22 year old Sophia Ahrens (@sophiaahrens) is the new face of Lady Million Lucky. With her razor sharp cheekbones and willowy physique, the relative newcomer is making waves in the fashion world with a powerfully confident aura that is pure Paco Rabanne. Like the fragrance she fronts, she is unapologetically authentic with a vibrant, thrilling sensuality. Truly, she is one in a million.

With Million Lucky, Paco Rabanne have left nothing to chance - iconic packaging combines with authentic style and fresh notes for a new generation. If life is a game, it’s time to get Lucky.