What the brand experts say

Audrey Hepburn, Givenchy’s greatest brand ambassador

Audrey’s friendship with Hubert, Creative Director for la Maison, was one of the most sophisticated and lasting alliances in the history of fashion.

It is impossible to think about the sophistication of Maison Givenchy without seeing iconic images in your mind. Hubert and his intense gaze, making adjustments to the young and beautiful Audrey Hepburn’s dresses. Dresses that would make history in films like Breakfast at Tiffany’s.

The image of Holly Golightly (played by Hepburn), dressed in a black gown whilst eating a croissant for breakfast, and looking at Tiffany’s window display, is part of film and fashion history. That black frock became the perfect signature LBD (Little Black Dress).


The first meeting

In 1953, Hubert de Givenchy was only 26 years old. He was preparing to meet a Hollywood actress in his atelier. The actress was Audrey Hepburn, a petite woman who had travelled to Paris to meet the costume designer for her upcoming film, Sabrina.

Givenchy was busy preparing his next collection and did not have a lot of time to spend with her. He subsequently decided to invite Audrey for dinner, she accepted, and they never looked back.

The rest, of course, is history. The alliance and the success of the film made Audrey into a style icon. Hubert became the most coveted European couturier. His work with Hepburn helped make Hubert de Givenchy transcend the fashion universe.


The delicate aroma of success

Possibly as a homage to, or perhaps just as a thank you to the woman who became the first Givenchy Ambassadress without even knowing it, they decided to honour her. The Maison created an olfactive aura inspired by, and exclusively created for, Audrey Hepburn.

Givenchy then asked Francis Fabron (one of the most renowned noses of his time) to create a scent that was worthy of the star. This was the origin of L’Interdit, the brand’s classic fragrance. A floral aldehydic scent, with notes of peach and spices. A few years later, Audrey became the first actress ever to represent a perfume created by an Haute Couture Maison. Similar to the reinvention of this fragrance, this time with actress Rooney Mara as the inspiration.



Audrey Hepburn photographed during the filming of How to Steal a Million, 1965. Audrey was wearing a Givenchy black chantilly lace dress and matching jacket. Fun fact: Hubert de Givenchy wasn't sold on the face mask but Audrey insisted on wearing it, and I'm glad she did! It completes the ensemble and adds that necessary air of intrigue for that scene. . How many of you are excited about the theme of our next game? (Favorite Audrey Hepburn Movie Wardrobe). Do you think it will be more or less excruciating than the last? Prepping for the next poll will take some time. I'm very particular about what photos I use and how I want it to look. . What's your favorite Audrey fashion moment? . #audreyhepburn #fashion #givenchy #howtostealamillion

Una publicación compartida por Rare Audrey Hepburn (@rareaudreyhepburn) el

An everlasting friendship

Givenchy told Diario El Mundo in 2018, not long before his death, that he had dressed countless women. Many were famous like Marlene Dietrich or Liz Taylor, however, none were as special as Audrey Hepburn. The couturier felt that Audrey’s personality and character had changed his views on design in general, and his profession in particular.

His favourite designs were the ones created for her. Hubert had dressed many important women in his time, including Grace Kelly and Jackie Kennedy. However, no other relationship was as lasting, stable, and magical as the one he and Audrey shared. She was his greatest muse and friend.

The pair would dine together in Paris, and attend important soirees just as if they were a married couple. The joyful and powerful platonic relationship between actress and couturier lasted until the end of her life. Givenchy also stated that Audrey left an imprint his life until her very last breath.


Magic and Style

Well before the times of brand ambassadors, global campaigns, and social media influencers, with millions of followers, Audrey was Maison Givenchy’s first and most important brand ambassador. A woman who perfectly embodied Hubert’s creative vision and helped transform his designs into the most coveted in the fashion world. Together, Audrey and Hubert were one of the most influential couples of our times.


Foto credit: / Shutterstock.com
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