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Bad Boy in Latin America

Puig joins Dufry to launch the Carolina Herrera Bad Boy campaign in Latin America

The campaign’s high profile activations include Jorge Chavez Airport in Lima, Peru, and São Paulo-Guarulhos in Brazil. Puig Travel Retail Americas joins Dufry to present an extensive campaign to launch Bad Boy, Carolina Herrera’s new masculine fragrance, in Latin America.

The activations encourage travellers to immerse themselves in the light and shade of the contemporary man’s personality, through digital screens within the space, whilst enjoying the retail activities.

Travellers passing through Lima and São Paulo Airports can participate in a lightning-shaped buzz wire game, which references both the brand, and the perfume bottle. Passengers can also play a digital game to find out if they are ‘good’ or ‘bad’!
 
The fragrance, presented in a lightning-shaped flacon that borrows design elements from the Good Girl perfume , offers spicy top notes of bergamot and pepper, and woody heart notes of sage and cedar wood. This is an ideal present to add to your Christmas shopping list.

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