Be Bold with Chanel Bleu de Chanel
Chanel’s tribute to the anti-conformist is refreshingly woody and aromatic
Chanel Bleu de Chanel is one of the best men’s fragrances of all time. Fact. That’s a ballsy statement, but it’s true. Bleu de Chanel is fresh, energetic, and self-assured. It’s the complete package.
It’s opening is clean, fresh and citrusy with a hit of bergamot, lemon and grapefruit, but allowed to mellow a little and it will dry down into something deeper and far more intoxicating. Chanel’s in-house perfumer Jacques Polge composed Bleu de Chanel from peppermint, pink pepper, nutmeg, ginger, jasmine, cedar, vetiver, patchouli, labdanum and frankincense around a “deep blue sea” accord. The result is something utterly unique and
addictive. In fact it’s not unheard of for women to wear Bleu de Chanel, so watch out gentlemen, you have some competition for Chanel’s affection.
Once the Bleu de Chanel addiction sets in you can fuel your hunger for it with its range of shaving and body products, for both home and travel. You can wear the scent of confidence always, whether you’re going on a date, flying out to an important event of holding court at a crucial meeting. First impressions really do count.
The Bleu de Chanel campaign video, “The Film”, sums up the daring spirit of the fragrance. Starring French actor and model Gaspard Ulliel (best known for his portrayal of Hannibal Lecter in Hannibal Rising), the film is dark, intense and suggestive. Directed by Oscar winner Martin Scorsese, and with music by The Rolling Stones ("She Said Yeah"), it’s way more than an ad, it’s a edgy and thought-provoking short film.
Chanel is renowned for its iconic but understated fragrance bottles that speak volumes with their simplicity. Bleu de Chanel is no exception. The weighty square bottle harks back to Chanel No.5 while the bevelled edges, simple typography and satisfyingly heavy magnetic cap suggest a quiet luxury. With Chanel Bleu de Chanel the devil is in the detail.