What the brand experts say

Benny Hancock indulges in the duty free experience

Global travel enthusiast and men's fashion expert checks into Forum by Dufry as he experiences the exclusive store discovery series

In anticipation of spring that special time of the year when we slowly emerge from the grey and get inspired by nature’s reappearance in its beauty, Benny Hancock, a well-known influencer who focuses on luxury travel, lifestyle and men’s fashion joined our exclusive store discovery series at London Heathrow World Duty Free.

With his background as a makeup artist for celebs and his new current plans, he’s used to experiencing exciting projects around the world. So, let’s hear what he has to tell us about his visit, as someone who feels that airports are almost his second home.

What do you like most about travelling?

The most exciting thing about travelling is being able to see and experience the world and all its cultures. Whenever I am going somewhere new I always feel a buzz of excitement because who doesn’t enjoy new adventures and life experiences? After all, isn’t life about making the most incredible memories and what better way to do that than travel!

Is there a specific place you are going to be in the next few months?

In the coming months, I have some extremely exciting trips including Bologna, Geneva Skiing, Bahrain (For the Formula 1 Grand Prix), Maldives, Los Angeles (For Coachella Music Festival), Mykonos, Ibiza. Hopefully, there will be more to add to this list as well lol!

What would catch your eye in a duty free store?

Whenever I’m travelling, I must admit, when I head into World Duty Free my guilty pleasure is purchasing beauty products and fragrances for myself! There’s no place like the Beauty side of duty free, it literally has all of my favourite fragrances and skin care products all in one place! The screens and music really attract me to it and give it such a cool vibe.

Benny Hancock_Sunglasses Influencer
Benny Hancock_Beauty Influencer

What part of your duty free experience would you highlight the most?

What I found most interesting on my duty free experience is that World Duty Free actually has exclusive products only available there. I wasn’t aware that there were so many things that are either Limited Edition or only available in duty free and not in the outside world! I must say I also loved the skincare treatment I had with La Prairie!

Are you a chocolate lover? Did you know World Duty Free has exclusive products that can only be found there, such as Lindt Pistachio?

I am a huge chocolate lover! I have to stop myself having it so much and allow it on my cheat day once a week. Going back to the exclusive products available at World Duty Free I was obsessed with my favourite Chocolate Lindt’s Pistachio and Almond Bars! They are honestly so delicious! They had a box of 6 Minis as well that were all exclusive to duty free as well! 

If you had one minute to fill a basket with duty free products, which sections would you head to?

This is an easy one for me, I would go and get all my favourite fragrances from the beauty section first, then venture to the naughty food and chocolate section and finally finish in the liquor section as they have the best variety! I would move around very fast in that minute.

Spring is getting closer! Do you have any essential products for this time of year?

I love spring as it’s a step closer to summer! In my opinion, I use everything in World Duty Free all year round but I love Pimm’s for spring because it reminds me of Wimbledon! As it’s getting slightly sunnier, I would most definitely be in need of a bronzer to add a nice glow and a pair of new sunglasses!

Lastly, describe your #dutyfreeexperience in five words.

Educational, Glamorous, Captivating, Delicious, Satisfying 

Travelling, experiencing new adventures and enjoying life… and when that’s flavoured with chocolate and pistachio, it’s even better! We’ll be following the adventures of Benny on his Instagram feed as he journeys through beautiful parts of this world getting to know different landscapes and cultures, at times sweetened with duty free treats. Remember, as the song goes: All you need is… chocolate!

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