Flowers are at the heart of some of the world’s most classic fragrances. They’re also an olfactory symbol of many a happy vacation: Italy’s Amalfi Coast smells of orange blossom, southern India is redolent of Jasmine, England in the summer carries the scent of lavender.  

Now, there’s a new contender for floral top spot. Meet the limited-edition Gucci Flora Gorgeous Gardenia.

At the heart of Gucci Flora Gorgeous Gardenia is, of course, white gardenia, but here it’s captured in all its full bloom glory: rich, intense and unforgettable. The perfumers at Gucci have teamed this summer garden favourite with top notes of juicy red berries, patchouli and brown sugar. It’s a scent that can be worn both at home and away, and both for lunch with friends and on holiday with your other half. It’s your new signature scent in the making.

The classic Gucci hexagonal bottle has received an update too and is now a punchy solid yellow – it’s a design that demands attention, with black accents and a cute bow tie rounding things off. The packaging itself showcases plants and animals from Gucci’s whimsical Flora print, designed by artist Vittorio Accornero back in the 1960s. We think it’s a collector’s item in its own right and would look at home on any dressing table.


How to wear it

Gucci Flora Gorgeous Gardenia Limited Edition is shaping up to be the fragrance of 2018. Here’s how to get the most from it:

1. Spray strategically

Apply your fragrance where your skin naturally becomes warm during the day. Think the inside of your arms and the nape of your neck. As your skin heats up the fragrance will intensify.

2. Moisturise your skin

Your skin holds on to a scent longer when it is well moisturised. Apply a non-fragranced hydrating lotion to your skin 10 minutes or so before spraying on Gucci Flora Gorgeous Gardenia Limited Edition.  

3. Traveling with an in-flight pillow or blanket?

Mist it lightly with Gucci Flora Gorgeous Gardenia before boarding to create a cocoon of freshness.

Gucci Flora Gorgeous Gardenia Limited Edition

A limited edition scent from the Flora collection. Now presented in a new yellow painted bottle, the fragrance is delivered in limited edition packaging highlighting flora and fauna from the botanical Flora print.

Soon Available on Reserve & Collect