Silvia Rodriguez from El Blog de Silvia had a great discovery when visiting for the first time our Next Generation Store at Madrid Barajas T4 Satellite.

It is a super digital store with screens everywhere, giving you an immersive experience as you get surrounded by images and messages targeting the right passenger at the right time. You feel overwhelmed by this. Then, you will see that most of the brands we know, have their own pop-up stores, inviting you to enjoy drinks and food tasting, to relax with beauty treatments and others, or to play and try the virtual reality experiences.

“Without any doubt, next time I’ll travel via Madrid T4 Satellite, I will make sure I have time enough to enjoy all the experiences within the Next Generation Store”, said Silvia in her blog.

Silvia highlighted in her experience the fun encounter with Pepper, a robot that welcomes you in the Next Generation Store, and tells you all about the in-store experiences happening at the moment, how to get discounts when signing up for RED by Dufry – the loyalty program for travellers – and so much more.