Duty Free experiences never been so cool
Fashion blogger Silvia Rodriguez is amazed by the Next Generation Store from Dufry.
It is a super digital store with screens everywhere, giving you an immersive experience as you get surrounded by images and messages targeting the right passenger at the right time. You feel overwhelmed by this. Then, you will see that most of the brands we know, have their own pop-up stores, inviting you to enjoy drinks and food tasting, to relax with beauty treatments and others, or to play and try the virtual reality experiences.
Silvia highlights in her experience the fun encounter with Pepper, the robot that welcomes you in the Next Generation Store.
Silvia highlighted in her experience the fun encounter with Pepper, a robot that welcomes you in the Next Generation Store, and tells you all about the in-store experiences happening at the moment, how to get discounts when signing up for RED by Dufry – the loyalty program for travellers – and so much more.