Emilia Clarke lights up Clinique
The mother of dragons is crowned as global brand ambassador.
Although in its 50 years of existence Clinique chose its products to speak for themselves instead of appointing celebrities as ambassadors, this has changed. The brand is on the lookout for authentic stories, wants its products to portray the faces of celebs to inspire thousands of people.
The brand has recruited Emilia Clarke as its first-ever global ambassador. The British actress, best known for her role as Daenerys Targaryen in "Game of Thrones", made her first appearance with the skincare brand fronting the new Clinique iD campaign.
Clinique iD is a revolutionary custom-blend hydrator, especially created to address the needs of each skin type. The iD family offers 20 unique combinations which allows its users to find the perfect combination of hydrating bases + active concentrate depending on your skin’s needs.
Not only has she regularly used Clinique for years, the brand has also picked her for her personality and what she publishes on the media. Emilia is optimistic, funny and happy in her skin. She embodies a modern multifacetic woman who is constantly evolving with her skin care needs.
Although Emilia rose to fame as Daenerys Targaryen in the TV hit show Game of Thrones, she has also starred in the Christmas film “Last Christmas”, as well as other films like “Solo: A Star Wars Story”, “Terminator: Genesis”, “Me Before You”, “Dom Hemingway”, “Spike Island” and “Above Suspicion”.
Emilia travels for pleasure and on business, literally everywhere, and spends many hours on a plane. So, Clinique asked her to share her travelling tips, and this is what she replied: