The first time you walk the streets of New York, USA, it is difficult to know which way to look. Everything is constantly surprising. The iconic buildings, the people, and the rhythm of the city. Elizabeth Arden’s new fragrance is inspired by the captivating energy of New York, the city featured in thousands of movies. We have chosen the three must-see attractions in New York, helping you to discover the city that has inspired Elizabeth Arden’s new fragrance.

Fans of exclusive and luxurious products, and those people who want to enjoy this perfume before anybody else can now find 5th Avenue NYC RED at Dufry. This vibrant red limited edition is a unique interpretation of the top-selling 5th Avenue classic fragrance. Elizabeth Arden and duty free have joined forces to present Feel The Passion, an exciting campaign designed for passengers travelling through airports during the holidays to experience this exclusive launching in duty free stores.

We have chosen three must-see attractions in New York, helping you to discover the city that has inspired Elizabeth Arden’s new fragrance.

1. Brooklyn Bridge

Brooklyn Bridge is one of the most imposing architectural jewels in the world. Built in 1883, this construction set the record at the time for being the longest suspension bridge in the world. It was also the first steel-wire suspension bridge. Brooklyn Bridge is one of the most exciting experiences the city has to offer. Cross it in a car, by foot, or on a bike!

2. Top of the Rock

Visit Top of the Rock Observation Deck, the Rockefeller Center’s observatory. This is a fantastic opportunity to see the city from above. You will get aerial views of Central Park, something you will not see from the top of the Empire State. The Top of the Rock is undoubtedly the best location to take awesome pictures of your visit to share on social media.

3. Radio City Music Hall

The guided tour of Radio City Music Hall will instantly transport you to the Art Deco world of 1920s New York. The building, decoration and fixtures are so well maintained that the experience is akin to travelling back in time. You will feel as if you were living inside a movie filmed in New York. Plus you can visit the backstage dressing rooms used by Frank Sinatra!

The Inspiration behind Elizabeth Arden's new fragrance

These are some of the experiences that inspired perfumer Clement Gavarry to create 5th Avenue NYC RED, the perfect fragrance to flow at the same rhythm as the city’s heart.

Clement Gavarry talks about the inspiration process, specifically his desire to capture the much coveted magnetic energy of passionate New Yorkers. The perfumer utilised ingredients bursting with NYC’s contagious vitality, together with a ‘red’ quality.



The Fragrance

Passionate, electric and vibrant are some of the words that define this perfume. Top notes include red apple, bergamot, pink pepper, white freesia, and red currant. Middle notes highlight Jasmine sambac, violet, orange blossom, and red dahlia. Base notes feature Kashmir wood, tonka, ruby amber, sandalwood, and musk.

All passengers travelling through duty free will be seduced by the elegant shape of the perfume bottle, and the colour red that evokes the neon lights of the city that never sleeps. Discover Elizabeth Arden’s 5th Avenue NYC RED, now exclusively available in duty free stores at the airport.

Brooklyn Bridge photo by Hannes Richter on Unsplash
Top of the Rock photo by Pedro Kümmel on Unsplash
Radio City photo by Krsto Jevtic on Unsplash

5th Avenue NYC RED

Vibrant red limited edition. A unique interpretation of the top selling 5 th Avenue classic fragrance, inspired by the captivating energy of New York.

Soon Available on Reserve & Collect