K, for men who are exploring a new masculinity
Discover this new and charming fragrance from Dolce&Gabbana.
Do you consider yourself to be a man with a generous and charismatic spirit? For several years now, Dolce & Gabbana have been the brand chosen by men buying a new fragrance for each season. If you feel comfortable with the above definitions, we think we have found your new favourite fragrance. It is ideal for those men who either have, or are looking to achieve, a super seductive style, without any of the old and tired ideas of masculinity.
On The Inside
Magnetic and masculine, this aroma both reflects and intensifies the innate charisma of a modern king. A man who is the king of his everyday life. He follows his own path, cherishing his family and loved ones above all else. Effortlessly charming, and not afraid to show his vitality, he remains true to his roots, respecting tradition while embracing modernity.
Top Notes: The fragrance opens with zesty citruses that invigorate the senses: an energetic fusion of sparkling blood orange, and pressed Sicilian lemon. Their effervescence is tinged with the fresh bite of juniper berry.
Heart: Warmed by amber accents of clary sage, and blended with crisp geranium and restorative lavandin. These notes are ignited by an arresting spark of spicy pimento essence, an ingredient seldom used in perfumery, which adds a touch of heat. The heat then kindles the heart of the fragrance, and amplifies its masculine energy.
Base: The scent then unfolds to a base of warm woods. The sensual cedarwood merges with earthy vetiver, before yielding to the sweet spiciness of patchouli.
On the Outside
The bottle design blends tradition and modernity. The chiseled geometric bottle is offset by the crown which tops it. Each handcrafted cap is unique. The crown is overlaid with particles of 24-carat gold, then individually aged to a distinct patina. On the bottle itself, the crowned letter K evokes the traditional symbol of royalty, but with a bold simplicity that is strikingly contemporary. Fans of design will note that the bottle reflects the character of the fragrance it contains, and faithfully captures its spirit.
King of Kings
Mariano Di Vaio is Dolce & Gabbana’s new face. Mariano is an influencer followed by more than 10 million people across Social Media. He is also a model, actor, and entrepreneur. A lover of family life, Mariano has been married to his childhood sweetheart for 6 years, and they now have three children.
Mariano can identify with both the D&G brand, and with this new launch. The new K perfume is like a symbol of the king that any man who wears it can become. Mariano has demonstrated this in both his personal, and professional life.
To really capture the essence of the fragrance, fashion photographer Mariano Vivanco chose the picturesque Italian town of Montepulciano, as the setting for the campaign. The video shows a man riding a motorcycle down a sunlit avenue, through the old gates and cobble stoned streets, before arriving in the new town. There, he finds the vitality of everyday life. The laughs, and the embraces with his family and friends.