Karlie Kloss: the polka dots muse
The model celebrates her third year as the muse for Good Girl, the best selling fragrance from Carolina Herrera
When Karlie Elizabeth Kloss first walked the catwalk in her hometown for a charitable event, she was only 14. She never imagined that only a year later she would be an international model, in demand by the best brands. But this was exactly the case, as she became an instant success.
Karlie was born in 1992 in Missouri, USA, and started her career at a young age. Only two years after her professional debut, People Magazine voted her Model of the Year, and Parisian Vogue declared her one of the 30 most influential models of the Noughties.
Low profile in real life, a high profile on social networks
With more than 8 million followers on Instagram, Karlie is part of an international influencer elite. And she is also a vlogger on Youtube, where she shares everything from skincare tutorials to her experiences in the most glamorous events in the world.
She is an insider at NY Fashion Week and a frequently seen face on the red carpet at Cannes. At her last appearance at the Met Gala, Karlie showed a backstage video on her network.
Perhaps due to her experiences in front of the camera, Karlie had cameo roles in the fourth Gossip Girl season and featured in the video of her friend Taylor Swift’s Bad Blood single. In 2016, Karlie made it to Times Magazine’s 100 Most Influential People List. The same year, Forbes Magazine put her in third place on the best-paid models in the world rankings.
Carolina Herrera’s Muse
Karlie has a powerful bond with Carolina Herrera’s (CH) brand, which began when she was only 15 years old. Her debut was truly triumphant as she opened and closed the show. She continues working with the Venezuelan designer to this day. Now, she also collaborates with the designer’s daughter (Carolina Herrera de Baez) who is responsible for the Fragrance Division at CH.
Karlie Kloss is the star of the Good Girl campaign, the perfume that marked a new direction in Carolina Herrera’s tradition, and was presented in the shape of the archetypal stiletto shoe. Karlie was photographed by Peruvian photographer Mario Testino for this campaign, where she perfectly embodied the message ‘Good to be bad’.
Three years after their first collaboration, she continues to represent the brand’s message with Dot Drama, the perfume’s new edition inspired by iconic Polka Dots. This is a Collector Edition that pays homage to the film noir of the ‘30s, and the divas: Lauren Bacall, Rita Hayworth and Tippi Hedren, Hitchcock’s muse.
“We always knew she was the perfect embodiment of the Good Girl: elegant, stylish, beautiful, funny and with a naughty side. We soon discovered she was even more talented. Karlie is hard working, savvy, positive, curious, charismatic and committed. She is the ultimate modern muse!”, describes Herrera de Baez.
Their alliance continues to develop and grow, like the success of a fragrance that celebrates boldness.