Lindt & Sprüngli magical Summer
Travel the world with LINDT World Traveller Collection.
Lindt & Sprüngli Travel Retail are continuing their mission to “make passenger journeys more magical” through a new Travel the World campaign.
The campaign has been specifically designed to offer unique gifts, and interactive activities to millennial travellers during the busy summer period.
The Travel the World campaign spotlights the new 360g Lindt Napolitains World Traveller Collection range. It features suitcase-style souvenir tins that will take chocolate lovers on a tasting journey through the best quality Swiss chocolate.The offer includes six popular flavours: Swiss Milk, Hazelnut, Dark, Lindor Milk, Cresta Milk-Crisp and Cresta White-Crisp. Lindt Napolitains World Traveller Collection is available in five unique designs, representing the top holiday destinations in the UK, US, Brazil, Switzerland and Spain. This is a “must-have collector’s item”.
The range of tin packaging has been designed to be reused, keeping those summer memories alive even after eating the last delicious LINDT Napolitain.
Lindt & Sprüngli Travel Retail launched a surprising stage of the 'Travel the World’ campaign, featuring large letters to represent specific airports, and also presented travellers with social media photo, and sharing opportunities.
Zurich Airport’s Lindt Chocolate Boutique offered customers samples of Lindt Napolitains chocolates, together with exclusive luggage tags. The store also featured an interactive ‘Magical Selfie Mirror’, featuring various frames giving customers the opportunity to print out or digitally send photos.
Over the summer, the campaign has been rolled out to airports in holiday destinations such as São Paulo and Rio de Janeiro in Brazil. The campaign will also run at London Heathrow, Madrid, Barcelona, and Dubai airports. It is supported with an influencer and Instagram initiative with the hashtag #LindtWorldTravellerCollection.