The lion’s roar
Diesel blends talent and sophistication to launch a new edition of Spirit of the Brave, the fragrance inspired by Neymar Jr.
The Paris Saint-Germain’s football star has just co-created a fragrance with the Diesel label. The launch has been an immediate success.
"You have to have bravery in life if you want to achieve great things, no matter what professional area you are in.” said Neymar Jr, one of the most important influencers in the world, with more than 120 million followers.
Anniversary of a best seller
Ten years after the launch of Only the Brave, the fragrance that kick started a collection of scents for men, Diesel now presents a new edition: Spirit of the Brave. A fragrance created in collaboration with Brazilian footballer Neymar Jr.
The perfume, from the Oriental wood olfactory family, reinterprets the original iconic packaging in the shape of a clenched fist. The bottle is black with gold detailing, decorated with the brand’s logo. It also features a print of the lion tattooed on Neymar Jr’s own fist.
Spirit Of The Brave's outer packaging is executed in refined black and gold. An expression of masculinity with a luxurious charm.
The powerful aroma of success
The renowned perfumer Carlos Benaïm was responsible for interpreting the spirit of the new fragrance, for which he had to rewrite the codes of masculinity. For Spirit of the Brave, he created a scent bursting with energising freshness. "I have blended the sensuality and lightness of cypress oil with citruses and noble woods, to create an explosive complex.” said Benaïm,
“I wanted a fragrance that is both fresh and elegant, to give me energy and confidence in every moment of my life.” says Neymar.
The scent opens with Bergamot and a green fizzy vegetal note. Cypress and fir balsam add a contrasting touch of Brazilian heat.
Tonka bean notes and labdanum bring sensuality. Additionally, Spirit of the Brave concentrate contains 30% natural ingredients, an unusually high concentration for a masculine fragrance. Spirit of the Brave is presented in EDT versions of 30, 50, and 75 ml.
Sensuality and power in a bottle. What else could you possibly ask from a fragrance?