Meet Kaia Gerber, the face of Marc Jacobs Daisy Love
The well-travelled model talks about life on set and those brows.
When you’re a model and your mother is Cindy Crawford – a living legend of the catwalk and certified supermodel – there’s undoubtedly a lot of pressure to succeed both on and off the catwalk. But if Kaia Gerber feels under any kind of pressure to make it in the world of fashion, you wouldn’t know it from looking at her.
Already a seasoned catwalk regular, Kaia exudes the kind of confidence in front of the world’s press that belies her 17 years. Her resumé is just as impressive. She has appeared on almost every major magazine cover around the globe – including Vogue, Teen Vogue, Glamour, Pop and LOVE – and she has beat the catwalk for Miu Miu, Chanel, Stella McCartney, Valentino, Isabel Marant, Prada and, of course, Marc Jacobs. As a frequent flier between New York, London, Milan and Paris, she’s familiar with an airport or two. If there was ever someone destined for model superstardom, it’s Kaia Gerber.
With a legion of almost 4 million Instagram followers tracking her every stylish move, Kaia never fails to deliver in the fashion and beauty stakes. Whether she’s wearing her trademark brunette locks over one shoulder in cascading waves for a gala event, or dressed down for a a day of errands in cut-off denim shorts and a plaid shirt, Kaia always looks camera-ready.
And now Kaia can add Marc Jacobs fragrance ambassador to her already long list of achievements. The model was hand-picked to promote Marc Jacobs Daisy Love, a fun and frivolous scent featuring notes of strawberry, violet, jasmine, smooth musk and creamy vanilla. Sounds delicious, right? Why not try it for yourself when you visit duty free? Or, better yet, reserve a bottle to collect at the airport before heading on vacation. Here, Kaia Gerber answers some quick-fire questions and gives us an insight into life on set...
What makes you happy?
KG: My family makes me happy.
What beauty advice have you picked up from the experts?
KG: The best beauty tip I have ever received is to never touch my eyebrows.
What perfume are you loving right now?
KG: I love the Daisy Love Marc Jacobs scent. It’s feminine with a sweet freshness. I’ve always been attracted to more floral scents that you can wear every day and that makes you feel happy, so Daisy Love is the perfect fragrance for me.
I’ve always been attracted to more floral scents that you can wear every day and that make you feel happy, so Daisy Love is the perfect fragrance for me.
Can you tell us about the campaign for Marc Jacobs Daisy Love?
KG: The concept is very playful and fun. The shoot took place on the beaches of Malibu, California, and tells the story of a group of girlfriends hanging by the ocean and having the best time. It feels very carefree and happy.
What did you love most about the shoot?
KG: My favourite part of shooting the Daisy Love Marc Jacobs campaign was that I felt like I could be myself. Daisy Love is very youthful, bold and free-spirited, and I feel like those values represent me as well.
What’s the one thing you could never be without?
KG: I can’t live without my family.
What do you always need to have near you on set?
KG: I have to have water with me.
Do you have a favourite app on your phone?
KG: I do – my favourite is Instagram.
What’s your all-time favourite trend?
KG: My favourite fashion trend of all time is natural brows.