The power of a manifesto: Sauvage at Zurich Duty Free
You pass the security check and you enter the Duty Free universe. At Zurich airport, it isn’t different. You are guided by the digital screens - that tell you a story in a serpent silhouette throughout the store - until it’s mandatory to stop by Dior with its latest fragrance for men, Sauvage.
This is a wild fragrance that celebrates a rugged sort of masculinity that feels most comfortable in nature. A fragrance that men should use in transitions from work to freedom, or simply from your bag to a duty free counter. The fragrance and the campaign found in store is simply irresistible like that.