Stores

Selected Duty Free experiences

Viral Zone in Madrid T4 Satellite

Have fun with the new viral zone at the Next Generation Store in Madrid.

Who said that walking through a duty free store was boring? By mixing technology and fun it’s totally possible to transform a truly random store into something fun and engaging. At the Next Generation Store in Madrid T4 Satellite, the Viral Zone grants you the right to have fun any time.

Show your family and friends that you are under the ocean, not at the airport as one would suppose.

Don’t stroll lost around the store. Find the Viral Zone and take pictures in front of a screen, decorating it with goggles, fishes, octopus and other water creatures. Move your hands to say yes to the picture and then, go social! Show your family and friends that you are under the ocean, not at the airport as one would suppose.