The beauty universe is constantly being updated, and probiotics are the new elixir du jour. These micro-organisms help reinforce the immune system, eliminate toxins, prevent dermatitis, and even fight acne.

Lancôme utilises this new technology to help you look beautiful, and ensure that your skin looks younger than ever. To this end, Lancôme presents Advanced Génifique Sérum 100ml and Eye Cream 15ml Set. If you have not discovered these products yet, read on to find out about how they actually work on your skin.

If you have only heard about probiotics in dairy products ads, your next question is surely going to be how is applying yoghurt to my skin going to help? This is not the case. Probiotics have always existed. People have consumed them since they started to ferment drinks and food. Probiotics are live microorganisms that have a positive impact on the ‘good’ bacterial flora in our bodies. They help with digestion, support the immune system, and protect the integrity of mucosal membranes, including the skin.

Probiotics have become very popular in the past few years, as changes in global nutrition trends now support natural processes, and people are becoming more informed and conscious about looking after their bodies. These trends have meant that probiotics (kefir, for example) are now recommended for healthy nutrition regimes. Many cosmetic companies are now similarly interested, and Lancôme is certainly one of them.

For years, scientists have been able to prove the impact of probiotics on the skin, in terms of their ability to help achieve a younger-looking complexion. In 2009, Lancôme decided to incorporate probiotics into the formula of Advanced Génifique Serum. This idea became an immediate success and achieved more than 150 international awards. It continues to sell at a frantic pace to this day.

In order to fully take advantage of the benefits, and optimise the effects of probiotics on the skin, Lancôme has developed a biotechnological process, known as “3F”. In short, the three phases of this process are 1) Fermentation, 2) Fragmentation, and 3) Filtration. Through these steps, the probiotics obtained through the combination of bifidobacteria and yeasts, are incorporated in the formula that makes up Advanced Génifique Serum, reinforcing the skin barrier to achieve smooth and firmer tone. Try this treatment to improve the ten signs of youthful-looking skin, in only two months.

Deeper Eyes

This set includes Serum, plus an eye cream powered by Advanced Genifique's Bifidus extract. Advanced Genifique's eye cream features a new lightweight gel-like texture, that blends into the eye area with a soft, velvety finish. The formula helps to strengthen and protect the skin's moisture barrier around the delicate eye area. Immediately, the eye area feels softer and more hydrated.


Lancome Ser cream

The new formula was tested on over 4,000 women, who reported visible improvements in the look of dark circles and bags under the eyes, as well as with fine lines, in just one week. After a month of continued use, the eyes looked less tired. A night of good night sleep is a great way to avoid feeling exhausted. Unfortunately, this is not always possible. This is why incorporating probiotics (these amazing little friends), into your night skincare routine, can help you achieve a youthful and rested look around your eyes. Just like after a great holiday!


Energising Massage

You can obtain even more benefits from this product if it is applied correctly. For example, Three-Step Power Massage is an extremely useful technique.

1. Apply Advance Génifique Serum around the eye area. Making a V shape with your fingers, now apply the Eye Cream on both sides of the eyes. Repeat this 3 times.

2. Gently massage your temples. Look up, down, and to the right and the left. Repeat 5 times.

3. Gently tap the area around the eyes with your fingers. Again, repeat 3 times.


A serum designed for every woman: all ethnicities, ages, and skin types.

Soon Available on Reserve & Collect