Brand Stories

The best of brands

The world can be yours with Boss Bottled Infinite

A fragrance to achieve success.

In today’s world, gender stereotypes are constantly being challenged. There no longer is a singular definition of ‘masculinity’, as men increasingly find themselves in new roles. Designed by Annick Menardo, one of the most renowned perfumers in the world, Boss Bottled Infinite is a fragrance that reflects men’s strength and integrity. It also represents the impulse needed to show the world the kind of man he is, whilst walking the road to success.

If you want to feel balanced, you will need to take the time to connect with your inner self. In this way, you can authentically connect with others. Presented by Hugo Boss, this is a deep and refreshing new scent, that will stimulate you to take a break and create the space to go out and shine.

Chris Hemsworth, the Australian actor with more than 25 films under his belt, is someone well used to shine. He became famous after playing Thor in the film adaptations of the Marvel comics. Hemsworth is now the star of the Boss Bottle Infinite campaign, inhabiting the skin of a man who leaves the city behind in order to connect with nature. A challenge to explore his passions and to feel in harmony with the surrounding landscape. The actor relates to the land and feels excited by the infinite possibilities available to him. Are you ready to experience this sensation?

Chris Hemsworth felt close to the character he plays in the campaign because one of his favourite activities is to leave the urban chaos behind and reconnect with nature.

Boss Bottled Infinite opens with refreshing mandarin and apple notes, spiced with a pinch of cinnamon and sage. Heart notes include patchouli, rosemary and lavender. The smooth rich olivewood and sandalwood create an intense base that harmoniously unfolds on the skin.

Infinite is also the first fragrance Boss created using their diamond technology, a practice that makes notes adhere to the skin for longer wear.

Find Boss Bottled Infinite in duty free stores, and reconnect with your essence to go out and conquer the world.

Boss Bottled Infinite

The latest fragrance by Hugo Boss, represents the Man of Today’s desire to reconnect with his inner-self.

Soon Available on Reserve & Collect
See All