Brand Stories

The best of brands

YSL Beauty brings lip gloss back

Zoë Kravitz and Staz Lindes are the brand ambassadors for YSL Vernis à Lèvres Water Stain

Which is the perfect lipstick? Beauty brands have been considering this question for many years now. Following a few seasons of matte lipstick, sumptuous tones that instantly seduce are trendy right now. However, how do you achieve a non-sticky look, with intense colour that does not transfer, lasts all night and remains glossy?

YSL Beauty, a brand that knows everything about iconic lipsticks, has launched YSL Vernis à Lèvres Water Stain. One swipe that tints your lips with a pool of glossy water providing maximum coverage.


Today’s news, tomorrow’s classics

Technology is the key to the creation of Vernis à Lèvres Water Stain. The innovative formula, containing up to 40% water, offers lightweight coverage, creating a smoothing comfort, with a non-sticky finish. This is why Vernis à Lèvres Water Stain is so easy to layer. 

To obtain the desired look, you can apply one individual layer, which will provide a touch of colour with a glossy finish. You can also build up the coverage by applying two or three layers to deepen the colour, a look that is both cutting-edge and sophisticated.

The wave-inspired applicator has been designed to help distribute the gloss evenly, adapting to the natural curve of your lips for precise application. Available in 18 shiny and stunning colours, from nude to orange and pinks and reds, the palette was designed by Tom Pecheaux, YSL Beauté Global Makeup Director, to suit every skin tone. 

Rouge Déluge, In Berry Deep, and Bain de Corail are some of the exciting new names in the collection. YSL has even launched two other exclusive colours (604 Peach Plunge and 616 Bathed in Beige) which are only available to purchase online.


YSL Attitude, Fashion & Rock

The message is clear. The YSL woman does not wait to be invited to the party, she IS the party. The Global Brand Ambassadors Staz Lindes and Zoë Kravitz are two women with rock’n'roll in their bloodline.

Staz is the daughter of Dire Straits guitar player Hal Lindes. She also plays the guitar, as well as being a photographer and model. “During my high school years, I’d copy the style of French actresses from the Sixties — the very actresses that [Monsieur] Saint Laurent had dressed. So I’ve always felt a natural affinity with the brand,” said Staz about her new role for the French House.

She shares the campaign with another woman from a rock’n’roll family. Zoë Kravitz is the daughter of musician Lenny Kravitz and Lisa Bonet (the actress who became famous after playing Bill Cosby’s eldest daughter in The Cosby Show for 6 years). 

Zoë is now one of the five stars in Big Little Lies, a tremendously successful HBO series, now on its second season. “In terms of makeup, I always try and tell people that I think makeup should be used to highlight the things that you love about yourself, not to cover up who you are or what you look like. I also think that beauty is a quality. When I see somebody being their authentic selves and being kind, I think that is what makes people beautiful. I actually don’t think it’s possible to be beautiful if you’re an unkind person.”, Zoë recently told Vogue Magazine.

Vernis à Lèvres Water Stain by YSL

All day wet lip look. Lightweight & effortless. Dive in a wave of fresh colours.

Soon Available on Reserve & Collect
This block is broken or missing. You may be missing content or you might need to enable the original module.
This block is broken or missing. You may be missing content or you might need to enable the original module.