Celebrities

What the brand experts say

Zendaya keeps on flying higher and higher!

The Centennial Fashion Icon has been announced as the face of Lancôme at only 22 years old.

If you look at Zendaya’s meteoric career, any aspect of it will be revealed as a complete success. This is not an exaggeration. Here is the list. She started as an actress under Disney Channel’s wing and quickly jumped to the ‘Major Leagues’ by playing MJ in Spiderman: Homecoming, from the famous Marvel Cinematic Universe. As a singer, she went from recording singles independently, to featuring in Billboard’s Top 40 in the US. Zendaya has also worked on videos with Beyoncé, Bruno Mars, and Taylor Swift.

Fashion? She is currently one of the most influential trendsetters, with more than 54 million followers on Instagram, as well as having her outfits closely observed by the fashion industry. Additionally, she is a designer. Last month, Zendaya launched her first clothing line for Tommy Hilfiger. Most of her creations were snapped up in just a couple of hours. Did we mention that she is only 22 years old?

In career terms, Zendaya is an unstoppable juggernaut. However, she is also one of the most important young voices at present. This is why Lancôme chose her as their new ambassadress, launching a striking photographic production, which lit up Social Media.

 
 
 
 
 
 
 
 
 
 
 
 
 

When the queen @lupitanyongo herself welcomes you to the family... @lancomeofficial ?

Una publicación compartida de Zendaya (@zendaya) el

This official presentation took place at the Four Seasons Los Angeles Hotel in Beverly Hills. Zendaya was warmly received by Taylor Hill and Lupita Nyong’o (who are both also ambassadresses for the brand), and who welcomed her into the great Lancôme family.

Fabulously dressed in red, the new ambassadress looked delighted about this new achievement in her career. "It's so humbling to stand next to these beautiful women and be part of this brand that I've known since I was a little girl as a symbol of elegance.”, she said.

 

Zendaya thanked Hill and Nyong’o for their support and had a starstruck moment when she expressed her enthusiasm for being close to Nyong’o, whom she considers being an amazing woman. She would also love to quickly become best friends with her.

"We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme's vision and creativity.”, stated Françoise Lehmann, Lancôme Global Brand President, speaking to Allure magazine

The actress said she has always admired Lancôme's "signature style" and "quality products," including her go-to mascara, Hypnôse Custom Volume Mascara. This is a super light mascara that can transform tired eyes into a stunning gaze. "Mascara is a very special thing. Everyone has their own favourite mascara and that one works," she added. 

Another must-have product is Absolue Precious Night Mask, a truly revitalising moisturiser, created to help skin recover luminosity in those weeks with too much work and too little sleep. We also recommend Lancôme Matte Shaker, a great lipstick. This product utilises two basic colours: Beige Vintage, or Red’y in 5 (if you desire more intensity for lips and cheeks).

Zendaya’s favourites, and every other Lancôme product you can think of, are now available in duty free stores in airports around the world.


Foto credit: / Shutterstock.com
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