David Beckham revolutionizes Safilo
The former footballer launches his debut eyewear collection.
One of the most prominent men in the English football of the 90’s he is one of the most treasured characters of the fashion world and, no doubt, a notorious influencer in social networks. After retiring from the world of sports, David Beckham has brought his persona to the forefront amongst the brands, embodying a lifestyle many would like to have.
His latest project? An eyewear range designed in partnership with Italian eyewear specialist Safilo.
Safilo, whose portfolio includes will design, manufacture and distribute DB sunglasses and prescription glasses, with the first collection set to launch in January 2020
“Safilo has a long history of creating high-quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do”, said David Beckham in a statement released by the Italian group.
The DB Eyewear range is simple and elegant. It was Beckham himself who convinced Safilo to put his initials on the glasses, and not his full name.
Father of four children and married to Victoria Beckham, the English footballer loves to show his lifestyle on Instagram. He loves travelling, eating well and spending time with friends. Of course, he shares many photos with his children.
Sportscars are one of Beckham’s passions and it has been a source of inspiration when creating some of the models. They can fashionably be worn under a helmet. Even though the collection has been designed for men, Beckham believes they can well be gender-free.
David also went through Victoria Beckham’s eyewear collection to find inspiration.
He discusses all elements of his business with her and when he showed her the collection she loved it.
Classical glasses that express style. A fashion statement for at least ten more years. As a passionate and sensual man, who cherishes his family, David has given his seal of approval to this unique collection.