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Want more? More emotion, more pleasure. More exhilaration, more passion? BVLGARI ALLEGRA, meaning “joyful” in Italian, is the new personalized fragrance experience through Magnifying, sublimating the colourful and superlative Italian emotions, from the energizing connection with the Italian nature to the excitement going to the most magnificent celebration, crafted with exclusive ingredients.
The BVLGARI ALLEGRA collection unites the colorful emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative journey.
The Italian Maison brings its groundbreaking vision to a new, personalized fragrance experience, BVLGARI ALLEGRA. Consisting of seven exhilarating fragrances and six MAGNIFYING essences, BVLGARI ALLEGRA invites you to experience the Roman passion for life by styling a statement fragrance as unique and bold as BVLGARI itself.
The BVLGARI ALLEGRA collection has been designed by Master Perfumer Jacques Cavalier. He has been able to create a new and beautiful olfactory language, bringing the joys of Italy to life. As Cavallier says : « All perfumes lead to Rome ».
The BVLGARI ALLEGRA collection takes you on a vivid Italian escape with unique fragrances designed to be personalized with a MAGNIFYING ESSENCE. The result? An olfactive journey and a signature scent that’s all your own.
First, choose one of the five Eaux de Parfum in the core collection. Infused with the radiant vitality of Italy, the scents are a tribute to Roman’s boundless energy. Each fragrance wraps you in the irresistible delight of an Italian escape : - Riva Solare transports you to energizing sun of the Mediterranean Sea - Fiori d’Amore reminds you of the excitement of Italian love - Dolce Estasi brings you the soothing pleasure of Italian dolce - Rock’N’Rome takes you to a fun sunset aperitivo in Rome and Fantasia Veneta surprises you with the enchantment of a Venetian festa.
Like a twirl of whipped cream on gelato, a spritz of Magnifying essence intensifies or twists the vibe of an eau de parfum and gives it that signature Italian touch of molto. You can create a fragrance fueled by your own creativity, selecting your magnifying essence between Magnifying Musk, Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli. Through Cavallier’s refinement process, each ingredient reveals its most excellent facets with unbridled intensity, capturing the colorful vibrancy of unfiltered emotions.
This year, the Italian olfactive journey continues with three new BVLGARI creations: SPETTACOLORE & BACIAMI eaux de parfum, and MAGNIFYING MYRRH ESSENCE.
With the wondrous fascination of SPETTACOLORE, the passion of BACIAMI and the mysterious seduction of MAGNIFYING MYRRH ESSENCE, the magnetic allure of BVLGARI ALLEGRA reaches new heights, the larger-than-life exuberance innate to the Eternal City. Now you can #MagnifyForMore.