Belvedere Ushuaïa High Energy Activation at Ibiza Airport

Moët Hennessy Travel Retail has designed the first-ever activation showcasing the Belvedere Ushuaia Limited Edition bottle. Crafted in partnership with Ushuaïa, one of Europe's hottest party destinations and the most famous stage on Ibiza, the limited-edition bottle is inspired by the club and brings to life the magnetic energy of a place where the world's most sought-after DJs perform.

Available exclusively in a very few Spanish airports and at Ibiza, the Belvedere Ushuaia Limited Edition bottle is sure to delight partygoers and travel enthusiasts alike. As part of this launch, Moët Hennessy Travel Retail has created a high-energy and disruptive experience at Ibiza airport to immerse travellers into the Ushuaïa nightclub from the moment they arrive at the Spanish island.

The interactive activation includes an Instagrammable Red Color Bloc and DJ Sets spots, inspired by the bottle, for high visibility impact.

Additionally, the activation presents DJ happenings that will turn Ibiza's airport into an unexpected dancefloor, allowing travellers to experience the party atmosphere of Ushuaïa before they even arrive at the club. To further enhance the experience, travellers who purchase a bottle are offered a special tasting of a Belvedere Red cocktail in the activation VIP section. Thanks to a QR code allowing access to the nightclub's playlist, travellers will even be able to continue the party at home.

The combination of a delicious and fine vodka, paired with a powerful identity shift aims to capture a new, younger travelling consumers by building desirability for the brand via a high energy experience.

The exclusive Belvedere Ushuaia Limited Edition bottle captures the essence of the Ushuaïa experience, and for the first time at an airport, travellers can enjoy the high-energy party atmosphere. The exclusive partnership with Ushuaïa, one of Ibiza's most iconic brands, and supporting activation crafted by Travel Retail reflect Moët Hennessy's commitment to creating unforgettable experiences for consumers.

The animation will be available until the end of July 2023.

Discover now at World Duty Free Spain Ibiza Airport.