Bringing Two Iconic Brands Together

In celebration of Jack Daniel’s partnership with McLaren Formula 1 team, fans now have the opportunity to own a piece of brand history - in a bottle.

This limited edition bottle design for Jack Daniel’s Tennessee Whiskey commemorates the two pioneering founders behind each of these iconic brands – Mr. Jack Daniel himself and Bruce McLaren.

“McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness,” said Sophia Angelis, Jack Daniel’s SVP, Global Managing Director. “We have been working with the McLaren team to develop unparalleled experiences for both racing and whiskey fans, and we can’t wait to share more on what we have in store.”

“We are thrilled to launch this special McLaren Racing bottle with Jack Daniel’s, an exciting collaboration with a partner which shares our ambition to put fans at the center of what we do,” said Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing. “In our 60th year we are marking our team’s great legacy, started by Bruce McLaren. This limited-edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders. I am looking forward to seeing the bottle on shelves across the globe.”

This limited edition bottle is available to reserve & collect from Sao Paulo Duty Free.