Chupa Chups is the global brand of lollies that both children and adults are crazy about. More than just a lolly, Chupa Chups has conquered the psyches, tastebuds and hearts of millions of consumers all over the world. Its vivid personality and dazzling colours inspire a style of marketing that has been utilised on a whole host of packagings and formats that are a perfect fit for the personalities and needs of consumers everywhere. And it’s perfect for journeys, as Chupa Chups make your holidays even more enjoyable.
This jolly lolly, which is loved by all ages, is more than just a lolly: in fact, without Chupa Chups there wouldn’t even be such a thing as a lolly - this confectionery brand is a Spanish invention and was launched as long ago as 1958. Its jingle ‘Chupa el Chups’ (‘Lick the Chups!’) was so successful and infectious that it led to the name ‘Chupa Chups’.
This lolly empire really started growing in 1961, with Chupa Chups being on sale at 300,000 sales outlets all over Spain just three years later. In 1967, the brand was treated to its first international campaign. Two years later, no less a personage than [Spanish surrealist painter] Salvador Dalí designed Chupa Chups’ new logo, which consists of playful letters within a simple, universal and appealing image in the shape of a daisy.
It wasn’t until the 1970s that Chupa Chups really grew into an international brand that was loved from America to Asia, with people enjoying these lollies everywhere. These days, Chupa Chups is famous not only for its lollies but also for its chewing gum, jelly sweets, chocolate and extruded sweets.
Chupa Chups is always fun, everywhere: whether you’re at home or on the road, they’re always easy to take with you, for children and adults alike. It’s impossible not to have fun with Chupa Chups. They are cheeky, spur-of-the-moment and distinctive. Enjoyment is for life, not just for childhood. Chupa Chups inspire and set our inner child free, by showing the world that the most fun you can have is with the one we all grew up with.
Chupa Chups has a manifesto that reads: We know that we are no longer children but let’s hang on to what’s good. People tell you to be serious but we say: act silly! They tell you to be calm and slow down but we challenge you to race ahead! They give you bigger shoes to fill - we say: go barefoot! They expect you to have all the answers - we say: keep asking stupid questions! People can tell you to grow up and act like an adult but we release the inner child in you. They tell you that Chupa Chups are childish but you know that this is precisely what makes them cool. And this is why you will always stick with them.