Fame

Playful. Sensual. Empowered. Irresistibly Parisian. She’s an icon. She’s a star. She’s FAME, the covetable new feminine fragrance by Paco Rabanne.

Embodied by a true icon, the young American actor Elle Fanning, the FAME woman is the very essence of Paco Rabanne’s femininity. As radiant, self-confident, and multi-faceted as the Couturier’s iconic muses, as ultramodern today as ever.

Think Jane Fonda as Barbarella. Audrey Hepburn in Two for the Road. Brigitte Bardot in glittering chainmail. Françoise Hardy in a mini-dress assembled from gold plates inlaid with diamonds… Pioneers of a new era of femininity. True icons.

Imagine that vibe. Now. Celebrated by today’s young, connected, ultra-creative urban woman, with an avant-garde, distinctly feminine signature scent in a glittering, fashion-forward bottle inspired by Paco Rabanne’s most iconic designs. An irresistible object of desire. And a true ego-boost.

FAME. A future classic, by Paco Rabanne.

THE STORY
CELEBRATING PACO RABANNE’S FAMOUS STYLE

Paco Rabanne’s creations are as galvanizing today as they were in 1966, when the couturier debuted his namesake brand in Paris with his “Manifesto: 12 unwearable dresses in contemporary materials.” metal mesh. Hammered metal. Assemblages of unconventional materials creating kinetic silhouettes. The Couturier’s avant-garde garments challenged classical codes, exploring ideas of radical craft.

With them, Paco Rabanne forged a new, revolutionary, totally modern vision of women, one that the brand celebrates today with Julien Dossena’s collections, the artistic director since 2013. Dossena has taken Paco Rabanne’s iconic DNA, reimagining and reigniting it for a whole new generation, bridging past and present with the 1969 chainmail bag, the sleek pastille minidress or the bold, XL link jewelry. Ultimate objects of desire.

Today, Paco Rabanne’s iconic codes take on a fresh, glamorous new incarnation with a cutting-edge, sensual fragrance, a precious, ultra-covetable bottle, and a stunning new ambassador.

FAME in a bottle.

THE BOTTLE

AN ICONIC OBJECT OF DESIRE

An ultra-desirable, daring piece of design. A quintessential expression of the brand’s avant-garde style, reprising some of Paco Rabanne’s most iconic codes. As precious as a piece of jewelry. As covetable as the1969 bag. As playful as the ultramodern chainmail dress that has been worn by so many iconic women before her.

Because of course, FAME’s bottle is a “she”. 

She’s metal, the signature material of the designer. She’s got The Dress. An assemblage of silver pastilles. She’s even got tiny piercings, for extra edginess. She’s got The Sunglasses. Cat’s-eye, because they’re the iconic accessory of the true star.

THE FRAGRANCE
EMPOWERING YOUR INNER FAME

When you call your fragrance FAME, it’s got to be an absolute star. A bold new vision of femininity. The quintessence of avant-garde luxury. A super-innovative composition, bursting with precious ingredients. And of course, a truly irresistible scent, radiating joy and audacious sensuality.

FAME is all that. And more. 90% of natural origin. Crafted in Grasse from precious, customized, sustainable ingredients obtained through cutting-edge technology. Made in France.

And that’s not the scent’s sole claim to FAME.

The showrunners are some of the industry’s hottest names. The multi talented team of perfumers Dora Baghriche, Marie Salamagne, Alberto Morillas, and Fabrice Pellegrin pooled their creative skills and peerless know-how to conceive a truly ground-breaking scent.

FAME features a star-studded cast of notes that have never played together in a fragrance. Lush, succulent mango. Delicate, airy, exceptionally pure jasmine. Addictive, sensual, creamy incense.

In fact, FAME’s incense is what makes it so very Paco Rabanne.  Dora Baghriche, who originated the initial idea for the scent, explains:

“With its dazzling, spicy freshness, incense embodies a truly Paco Rabanne olfactory signature. To create a totally novel effect, I chose an explosive trio of incenses, wrapped in the addictive warmth of vanilla and sandalwood. To make it even more feminine, this creamy incense accord is brightened by a new quality of jasmine, naturally fresh and cheerful, and a delicious, colorful mango note. The result is the first contemporary incense for women, crafted with contrast and sensuality, highlighting the free and disruptive character of the Paco Rabanne woman.”

The result is a breakthrough composition – the first feminine creamy incense in perfumery. A scent as multi-faceted and thrilling as Paco Rabanne women past, present, and future. Because FAME isn’t about celebrity. It’s a feeling. It’s a thrill. It’s your fragrance.

THE CAST
TAILOR-MADE, CUTTING-EDGE, ECO-FRIENDLY INGREDIENTS

Because at Paco Rabanne, true luxury has always been about innovation, the top-notch team that created FAME has assembled an exciting line-up of hero ingredients, some of which have never been used before in a fragrance.

An avant-garde jasmine from Grasse…

Jasmine has always been a star of perfumery. However, in an exclusive turn for Paco Rabanne, it reveals itself as it’s never been experienced. Harvested and crafted in Grasse using micro-liquid technology, a cutting-edge extraction process that captures the water naturally contained in the flower to express its purest olfactory quality, the precious natural ingredient captures the flower’s scent in high-resolution.

A customized incense blend…

Sourced in Somaliland, incense tears are harvested by hand using an ancestral technique by a community that acquired a Responsible Sourcing certification in 2021, ensuring its commitment to sustainable collection, social responsibility, and fair-trade principles.

An innovative mango accord…

In a bold, unexpected assemblage, the top-billed ingredient is matched with a newcomer: the first mango accord that is 100% of natural origin. Since it cannot be distilled, the most desirable exotic fruit has been recreated in Grasse for Paco Rabanne.

A sustainably sourced sandalwood…

On the verge of extinction in India after intensive farming, the most precious and sought-after quality of sandalwood is now grown in Australia, where hectares of trees have been replanted. The species is protected and regulated for sustainable farming.

A socially responsible vanilla…

Sourced in Madagascar, where vanilla orchid flowers are pollinated by farmers, who harvest the vines by hand and patiently dry the pods. Paco Rabanne joined forces with the fragrance house Firmenich, deeply committed to communities, investing locally to nurture inclusive and 100% traceable business, training farmers, and helping them diversify their income.

A high-tech natural molecule…

Dreamwood™ is a true hero from Firmenich. A new 100% natural origin, renewable, biodegradable molecule produced through a white biotechnology process, that combines with sandalwood to create an irresistibly sensual, creamy, woody combo. Biotechnology tends to consume fewer resources and uses renewable carbon sources.

THE STAR
THE ICONIC ELLE FANNING

To bring FAME to life, Paco Rabanne has called on one of the most exciting young actors of her generation: Elle Fanning.

Elle is the quintessential FAME woman who’s shown the many facets of her persona in blockbusters like Maleficent (2014) as Princess Aurora, auteur cinema like Sophia Coppola’s The Beguiled (2017) and, more recently, in the Golden Globe-nominated Hulu Series The Great, where she embodies one of the greatest female rulers in history: Empress Catherine II. 

Playful, sensual, empowered – aged 21, she was the youngest Cannes Festival juror in history – and fashion-forward, Elle Fanning couldn’t be a better choice to embody FAME and all its glittering facets.

THE FILM
FAME IN PARIS

In the glamorous new campaign shot by Solal Micenmacher, Elle Fanning embodies FAME in an enchanted, ultra-fashionable Parisian décor.

The story starts on the most prestigious street in the City of Lights, as Elle walks by Paco Rabanne’s flagship store on the avenue Montaigne. Nestled in a window, gleaming like a precious piece of jewelry, FAME catches her eye, comes alive, and slides into Elle’s slinky 1969 bag. She’s stolen FAME!

Cut to a spectacular Parisian apartment done in a glamorous pastel with a view of the Eiffel Tower. As FAME twirls around her, the charming Elle channels the many moods of Paco Rabanne’s avant-garde muses, in a series of playful nods to forever icons. A radiant Audrey Hepburn in Two for the Road. A sensual Brigitte Bardot in Le Mépris. A mischievous Jane Fonda in Barbarella. A sophisticated Françoise Hardy in… anything, really.

Is she rehearsing a role? Is she playing her own character? They’re all Elle.  All the women she is. All the women she can be…  Isn’t that what FAME is about? Trying on as many identities as you like. Letting all your facets shine, trailing a scent as unique and spectacular as you are.

So crave it. Hold it. Let it be your talisman.

@pacorabanne

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