An ode to self-acceptance, friendship and love in all its forms, Gucci Guilty relaunches with a campaign that is both bold and tender at the same time, led by Grammy Award-nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, director and producer Elliot Page. Shot by Glen Luchford, the campaign invites each of us home – a metaphorical place where we are free to accept who we are and let our authentic selves be seen.
Every encounter with the Gucci Guilty Pour Femme and Pour Homme fragrances extends a loving invitation to explore, create, and connect to our truest selves from the safety of our hearts. The iconic Gucci Guilty fragrances–fresh, complex, and uninhibited blends of enduring sensuality–continue to inspire new ways of living authentically.
The New Campaign
Rocky, Garner, and Page co-create a world of open-hearted bliss in the new campaign, set in a domestic setting where the three close in on magnetic moments of connection. They gaze at one another, dance, laugh, and cross the threshold of letting themselves be seen and accepted, creating an ambiance of ease and embracing all that comes up with curiosity and care. In this space of imagination, they celebrate the countless iterations of love, embodying complete self-acceptance and showing how openness unleashes the purest form of expression.
