Decade after decade, Ray-Ban dares to examine the unexplored. Led by this insatiable curiosity, Ray-Ban turns eyewear on its axis with the release of the Reverse collection: four unisex sunglass styles featuring an impossible new lens, completely reversed featuring famed supermodel, Vittoria Ceretti as the face of the campaign.
RAY-BAN LAUNCHES INNOVATIVE COLLECTION
INTRODUCING A LENS LIKE YOU’VE NEVER SEEN; RAY-BAN REVERSE
An exceptional feat of advanced engineering, the shape of the lens shifts from traditional convex to concave without sacrificing on optical precision, thanks to the innovative production technology process. The result is a disruptive design signature that optimizes its refractive, astigmatic, prismatic and resolving powers.
Finished with a high-performance anti-glare treatment, the pantoscopic lens is primed to reduce up to 70% of the reflections at wavelengths to which the eye is most sensitive. Four iconic silhouettes serve as the springboard, inverting the meaning of classic design with its entry into the avant-garde.
Developed with an ergonomic universal frame, the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend gently trace the curves of the cheekbone to fit and compliment every face shape. Crafted with consideration for our planet, the collection utilises a palette of alternative materials, including bio-based nylon lenses with a 41% bio-based carbon content, bio-based acetate frames with a 67% bio-based carbon content and 100% recycled packaging, card and cleansing cloth.
The Ray-Ban Reverse is currently available for purchase and starts at €165.