Today, Yves Saint Laurent is proud to present its new Y EAU DE TOILETTTE, an edgy rock’n’roll take on the olfactory icon. A mineral woody fougère contrasting aromatic lavender with sensual woods.
Yves Saint Laurent’s new Y Eau de Toilette
A fragrance for the creative self-made man
Y EAU DE TOILETTE captures a more intimate moment in the saga of the Y man, embodied by Y’s iconic Lenny Kravitz. A fearless experimenter who lives to his own beat. His motto: “to know where you’re going, you need to know where you’re from”. And to ride the wave of creativity, you need to reconnect with your roots and get back to where it all started.
FRESHNESS HAS NEVER BEEN SO HOT
A refreshing yet powerful scent that lasts all day with an exceptional 12 HOURS OF INTENSITY in a spray, the ultimate compliment-getter. Easy to wear, easy to love because it’s cooler, hotter with more staying power than ever.
To reveal the freshness of the fragrance, the edgy Y bottle is rendered in crystal-clear glass, unveiling the blue scent within. The bright sliver Y enriches the bottle like a bold piece of jewelry, turning it into an ultra-desirable piece of design.